CNN number one for Impeachment Trial, Day 1


CNN was the most-watched among the broadcast networks and cable news during Tuesday’s coverage of the Senate impeachment trial of former President Trump in the key demo adults, according to Nielsen. CNN also outperformed the broadcast networks and FNC in total viewers and younger adults 18-34.

In prime time, CNN was also #1 in the demo adults 25-54 with 661,000; MSNBC was second with 584,000; and Fox was last 411k,000. CNN was #1 in Total Day among 25-54 with 411,000 to MSNBC’s 327,000, and to FNC’s 224,000.

CNN’s impeachment coverage live stream had an average minute audience of 167,000, adding +6.3% to its P2+ TV audience. CNN TV plus digital live streaming produced a combined average audience of 2.830 million total viewers.

CNN Digital’s unique visitors on Tuesday surpassed the average daily uniques for the 2019 House Impeachment Hearings and the 2020 Senate Impeachment Trial. Tuesday’s livestream, which ran unauthenticated on CNN platforms from 12:00 p.m. – 6:15 p.m, saw 2.5 million live video starts with concurrent streams peaking at 220K at 2:40 p.m. during the House impeachment managers’ opening arguments, which also outpaced the peak concurrent streams for the 2019 House Impeachment Hearings and the 2020 Senate Impeachment Trial.

Categories: CNN, Ratings

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