CNN had its best month in 15 years since Hurricane Katrina in the key 25-54 demographic. For the first time in three years, CNN bested MSNBC in total day in total viewership. Furthermore, CNN was first in cable during the dayside since January 2009 among 25-54. CNN grew by triple digits across every daypart in both total viewers and adults 25-54, far more than either Fox or MSNBC.
CNN also ranked #1 in all of cable during dayside this month, topping Fox and all of the other cable networks in the demo. Compared to a year ago, CNN is up 167% in total viewers and a staggering 243% in the demo adults 25-54. (To compare, Fox was up 63%/96% and MSNBC increased 59%/106%). Brooke Baldwin, Victor Blackwell, Kate Bolduan, Ana Cabrera, Anderson Cooper, Poppy Harlow, Erica Hill, Brianna Keilar, John King, Christi Paul, Jim Sciutto and Fredricka Whitfield all contributed to CNN Newsroom during dayside and weekend coverage of the coronavirus pandemic.
From 11am-5pm on weekdays, CNN was #1 in cable news in the demographic adults 25-54, topping Fox and MSNBC. At 4pm, CNN’s The Lead with Jake Tapper was #1 in cable news in the demo adults 25-54 with 531,000.