CNN International has recently slowed its news coverage out of Brazil, more or less shuttering its news office there, coinciding with the departure of veteran correspondent and bureau chief Shasta Darlington.
However, CNN has licensed out its name in the region, and CNN Brasil is slated to hire up to 400 journalists to work there, reports Folha De S.Paulo. The debut is projected to be late this year.
CNN Brazil will be programmed and operated by a new media company, led by journalist Douglas Tavolaro and entrepreneur Rubens Menin. Tavolaro is leaving his position as vice-president for news at Grupo Record to lead the new cable channel.
The licensing deal includes the use of content from CNN International, but there is no information on how long the contract is for.
According to the report, CNN Brasil will set up offices in São Paulo, Rio de Janeiro, and Brasília.