Variety is reporting that CNN will be trimming back the commercials during his afternoon program The Lead as well as his Sunday political affairs program State of the Union.

“It’s a first step,” acknowledged Katrina Cukaj, executive vice president of portfolio sales and client partnerships for Turner Ad Sales, in an interview.

“We’ve done it in pockets,” she said of the limited commercial interruption strategy, such as when breaking news occurs. “This is the first time we will be doing it consistently.”

If the strategy proves attractive, she said, CNN might consider using it in other programs.

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