CNN to continue shuttering digital products in 2018
On the heels of the news that CNN is shuttering Beme after purchasing it for $25 million, Axios is reporting CNN will continue to shutter digital properties that aren’t working out.
According to the report, CNN has a mandate to fail fast, meaning initiatives that don’t show a promising return on investment after a few months will be re-evaluated in order to stay competitive.
In late December, CNN canceled its daily Snapchat show, The Update — but now Axios is reporting CNN is “looking to re-establish its relationship with Snapchat in an effort to create a partnership that drives more engagement and revenue in the future.”
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