CNNMoney Switzerland is set to debut in January, a little later than had been expected, and will launch during the World Economic Forum in Davos.
But don’t expect hours of original programming from the channel, which is co-managed by MediaGo and CNN.
As SwissInfo reports, the channel will offer three hours of live coverage from the network’s flagship show, The Swiss Pulse, airing from 6pm to 9pm daily.
Other than that, the channel will air themed shows and some rebroadcasts of CNN International.
And yet Urs Gredig, the editor-in-chief for CNNMoney Switzerland, wanted to emphasize its independence: “It’s very important to me also to make the distinction that we’re not a daughter or sister of CNN International, which is much more news driven and which is mainly breaking news; we are about money, business and the economy.”
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