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United Shades of America has strong debut

United Shades of America, that aired from 10-11pm Sunday night, ranked #1 among adults 25-54 and 18-34, according to Nielsen Fast National data.

It is a new eight-part series that follows W. Kamau Bell as he explores communities across the country and uses comedy to start conversations about race and how our differences unite and divide us, got off to a strong start.

In the provocative premiere episode, Bell meets the ‘new’ Ku Klux Klan, ranking #1 last night with 361k, +93% more than Fox News’ 187k and a whopping +668% advantage over MSNBC’s 47k. In 18-34, United Shades had 119k to Fox News’ 50k to MSNBC’s 22k. In total viewers, CNN had 855k, Fox News averaged 888k and MSNBC trailed with 292k. Among all CNN Original Series season premieres, last night’s debut of United Shades ranks 5th among adults 25-54.


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