Based in CNN’s Hong Kong headquarters, Marc Lourdes will lead CNN Digital’s Asia team across editorial content and multiplatform programming for CNN’s global audience during that timezone, the network announced. Lourdes will work closely with CNN’s digital teams in London, Abu Dhabi, New York and Atlanta and as the digital leader in Asia-Pacific, will be responsible for devising and implementing strategies to grow key audiences in the region.
Before joining CNN, Lourdes worked at Yahoo! for five years, most recently as Editor-in-Chief in Singapore. He also spent more than a decade as a journalist, working at publications like The Star and New Straits Times in Malaysia.
Vice President and Managing Editor of CNN Digital International Andrew Demaria said in a statement: “With his combination of editorial excellence, regional experience and industry acumen, Marc is a perfect fit for CNN. His experience in co-developing news apps, growing social media traffic, and working with teams to drive new opportunities will help us realize our vision for the Asia-Pacific region.”
Lourdes begins his new role effective immediately.