CNN-IBN, which is CNN’s affiliate in India, has rebranded itself as CNN News 18. Earlier, CNN had previously announced that it was discontinuing its relationship with the channel, but in December 2015, changed its mind and renewed their agreement.
Speaking about the rebranding and revamped content, Avinash Kaul, CEO, IBN News Network, said, “The refreshed identity of CNN-News18 aims to bring the value of immersive journalism to its viewers. Inspired by our new tagline – ‘On Your Side’, CNN News18 will strive to make news more objective keeping the viewers at the centre of its content strategy. We will significantly ramp-up our digital presence to ensure that viewers are seamlessly able to interact and engage with our content.”
According to FirstPost, CNN News 18 will air programs from CNN International, such as Amanpour. and Fareed Zakaria GPS.
In addition, News 18 viewers will get a daily dose of political satire from Cyrus Broacha and Kunal Vijaykar. Their popular show The Week That Wasn’t will now air daily at 21:45.
Kaul added, “CNN News18 will not just offer the latest national news, but also an Indian perspective to international developments. Our partnership with CNN will enable us to bring to you the best of CNN reporters, anchors and their best known shows. It will allow us to align our editorial strengths and upgrade workflows through exchange of best practices, technology and training to offer our viewers the best experience of news consumption in India.”