Sure, Wolf Blitzer may have forgotten his co-anchor’s name, but CNN still managed to come in first place in the 25-54 demo for Super Tuesday, the network touts.
According to Nielsen fast national data, CNN topped Fox News and MSNBC in the demo adults 25-54 during last night’s coverage of Super Tuesday, registering the largest cable news primary or caucuses night on record in primetime among adults 25-54. CNN also grew compared to 2008 Super Tuesday and beat two broadcast networks at 10pm (ABC and CBS).
During primetime (8-11pm), CNN ranked #1 with 1.598 million, Fox News followed with 1.364 million and MSNBC lagged far behind with 625k among adults 25-54. In total viewers, CNN averaged 4.100 million, +107% more than MSNBC’s 1.982 million. Fox News registered 4.883 million.
CNN grew compared to Super Tuesday in 2008, increasing +12% in total viewers (4.100m vs. 2008’s 3.646m) and was up + 5% among adults 25-54 (1.598 million vs. 2008’s 1.526 million). MSNBC is way down compared to 2008, losing -39% of its adults 25-54 audience (625k vs. 2008’s 1.029 million) and was off -6% in total viewers.
At 10pm, CNN averaged 1.565 million beating both ABC’s 1.141 million, and CBS’ 1.377 million among adults 25-54. In total viewers, CNN outperformed ABC News (3.849m vs. ABC’s 3.125m). In younger viewers (18-34), CNN averaged 515k, CBS had 316k and ABC trailed with 239k at 10pm.
During the live coverage block (7p-2a), CNN was also #1 in the demo, averaging 1.146 million, +17% more than Fox News’ 976k and +144% more than MSNBC’s 470k. In total viewers, CNN had 2.902 million, MSNBC followed with 1.553 million and Fox News posted 3.416 million.