Microsoft joins as a sponsor of CNN’s Heroes program, hosted by anchor Anderson Cooper, reports Broadcasting Cable.
The special was taped on November 17 and will air on December 6.
Cooper uses the Microsoft Surface during the show to call for social interaction.
Katrina Cukaj, executive vice president for CNN ad sales, says Heroes is a “significant revenue driver” for CNN, and that this year revenues are up for the program, as they are for the network as a whole.
(H/t Johnny Dollar)