Although CNN touts its morning show victory over MSNBC’s Morning Joe every month its ratings press release, this time, CNN was forced to sing another song about the battle between Joe and New Day. (Note: HLN’s Morning Express remains number two in the 25-54 key demographic).
For months now, the MSNBC morning show has been making gains on the CNN morning show, led by Chris Cuomo, Alisyn Camerota, and Michaela Pereira.
Yesterday’s press release conceded defeat (in a rounadout, spinny kind of way):
CNN’s New Day tied with MSNBC’s Morning Joe in the demo this month (100k). In the last 16 months, New Day has beaten Joe for 15 months and tied once.
So CNN’s 15-month streak of beating MSNBC in the morning has ended.
Needless to say, Jeff Zucker probably won’t be taking out a New York Times ad to tout New Day‘s victory again anytime soon.