Dangote Industries has renewed its sponsorship of CNN International, according to the news network’s press release. Dangote currently has a sponsored segment, Facetime, that airs during Marketplace Africa, hosted by news anchor Zain Asher.
The ‘Facetime’ element within the program is a high-profile segment in which a major player from the global business community is interviewed about Africa business matters. On-air content is complemented by distinctive online editorial at a CNN Marketplace Africa microsite, where popular and innovative content is shared across a range of social channels.
In addition, Dangote Industries Limited is sponsoring a new segment, ‘Africa Now’ to air within The Business View.
Dangote Industries Limited’s sponsorship of ‘Africa Now’ is aimed at raising the profile of the business across the continent and outside of Africa among CNN’s unrivalled affluent audience. The campaign spans TV sponsorship, spot advertising and digital components.
Antonio Canto, Vice President, Advertising Sales, EMEA, CNN International said: “This is an ideal time for Dangote Industries to consolidate its presence on CNN through the renewal of Facetime on CNN Marketplace Africa and the launch of ‘Africa Now’. At a time when there is a thirst for content on Africa, the sponsorships reflect Dangote’s role in promoting pan African business and its corporate social responsibility activity through the Dangote Foundation.”
The President/Chief Executive, Dangote Group, Aliko Dangote said: “The renewal of sponsorship of Facetime within CNN Marketplace Africa and the decision to sponsor a new segment ‘Africa Now’ will enable these programmes to continue to showcase the many growth opportunities for anyone willing to do business in Africa. We in Dangote Group, with presence in 16 African countries, have experienced first-hand the benefits and untapped potential in Africa and we are optimistic that through these programmes others will come to experience same. We are convinced that the future of world economic growth is Africa and the partnership with CNN will expand that awareness.”