According to a report from Politico, CNN is preparing to launch a Vice-esque video series, called the Great Big Story. It is expected to launch the second week of October.
When the report asked for comment, CNN didn’t respond, though shortly thereafter, the website greatbigstory.com went live.
Politico further reports that the network has filled multiple trademark related to Great Big Story, and in its online privacy statement, Great Big Story LLC is listed as an affiliate of parent company Turner Broadcasting.
CNN is expected to promote the new series with an edgy ad campaign aimed at millennials, the report added.