CNN opens sales office in Beijing

CNN has opened a sales office today in Beijing, China, led by Cindy Zhan who joined the network from BBC Worldwide. Zhan will work with CNN’s regional headquarters and production center in Hong Kong, Variety reports, and will report to executive director for Greater China, Sally Young.

“Opening the Beijing office is a major milestone for CNN and emphasizes just how important the China market is. This is just a sign of things to come as we continue to boost our boots on the ground and capitalize on marketing and revenue opportunities both locally and internationally,” said VP, CNN Advertising Sales Asia Pacific, Sunita Rajan.

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