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New Day celebrates two years on the air

CNN’s morning show, New Day, anchored by Chris Cuomo, Alisyn Camerota and Michaela Pereira, is finally two years old. It debuted on June 17, 2013.

From the show’s debut to January 15, 2014, New Day averaged 97,000 demo viewers, according to Business Insider, putting the show in third place in total viewers and fourth in the key demo.

For the first quarter of 2015, ratings saw a significant uptick, with CNN’s morning show beating Morning Joe for its third consecutive quarter, with 125,000 demo viewers (and 365,000 total viewers), mark New Day‘s highest quarterlies on record.

New Day is also the only morning show (against Morning Joe and Fox & Friends) to show year-to-year growth in total viewers.

CNN’s morning show also brings in higher ad dollars than MSNBC’s. In 2013, New Day won close to $29.2 million, compared to Morning Joe‘s $21.9 million.


1 Comment on New Day celebrates two years on the air

  1. commonsensedude // June 18, 2015 at 2:32 am // Reply

    Let’s not get all carried away with the champaign popping here. Zucker, who claimed that he had a gift for spotting chemistry, paired Chris Cuomo with Kate Bolduan. Kate had a happy home in the 6 pm broadcast with Wolf Blitzer, where she was doing very well. A year and a half in, CNN is in the middle of an ugly, awkward mess in which they replace Kate during her maternity leave (Deborah Norville, anyone), angering CNN female staffers the world over, and needlessly interrupting what had been a pretty good career by a young emerging anchor. To too it off, Cuomo has been sort of making himself a topic of ridicule online as of late.

    Let’s also taper the celebration of New Day’s ratings improvement with the reality that a lot of it has to do with MSNBC’s implosion. In 2015, is beating Morning Joe something that should still be considered an accomplishment?

    Hiring Camerota and promoting Perrera to full anchor were great moves. Honestly, they could carry the show by themselves.

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