CNN was really hoping to make big gains in Monday primetime with an encore of Weed 3 and episode one of High Profits, both of which came in first place on their initial airing on Sunday.
So CNN tossed aside actual news (a la CNN Tonight), and in its place aired High Profits (Weed 3 aired at 9pm, the usual hour for taped series).
On Monday (4/20!), Weed 3 only had 140,000 demo viewers.
High Profits at 10pm had 134,000 demo viewers, which is below CNN Tonight‘s Don Lemon’s first quarter average of 172,000 demo viewers.
So CNN was just praying that 4/20 would make people flock to watch their pot-block, so they cut the news out… and… it didn’t work!