New Day is set to top out MSNBC’s Morning Joe in both the demo and total viewers for the third-straight quarter. Congratulations, guys.
However, let’s not get ahead of ourselves.
In a TVNewser piece, they tout out CNN’s successes, without also acknowledging the fact that HLN’s morning show, Morning Express with Robin Meade, has largely been beating New Day throughout this same period.
Jim Murphy, who recently was promoted to vice president of morning programming (he was previously the senior executive producer of the morning block made up of Early Start and New Day), offered up some thoughts to TVN: “We’ve been consistently building our audience because we keep a laser focus on the biggest and most important stories of the day, and have CNN’s resources to cover them.”
Of course, Murphy is also the same person who claimed there had been “little discussion” on who would fill Kate Bolduan’s anchor seat during her maternity leave (that she didn’t return to the program from).
Now, Alisyn Camerota sits as the new co-anchor of New Day.
Murphy continued, “We’ve become the morning leader on hard news and breaking news and the audience is responding.”
Fact check: on March 26, when CNN was wall-to-wall on its latest plane story, HLN beat CNN in the 6-9am timeslot, as I tweeted about when that happened.
So, while CNN may be doing well… let’s keep it all in perspective.