Facebook teams up with HLN

HLN and Facebook have teamed up to make a new show that will air in 2015. No hosts have been decided on yet.

Brian Steinberg of Variety reports:

Facebook is trying its hand at TV, teaming up with Time Warner’s HLN network to produce a pilot for a series that will use the popular social network to find and tell interesting stories.

“We don’t and they don’t want this to feel like ‘The Facebook Show,” said Kari Kim, vice president of development at HLN, in an interview. “It’s really about the stories and how we are using their tools” to discover information and identify what’s happening around the world.

Executives at the network, which is part of CNN Worldwide, said initial details remain sketchy. The pilot will make it to air in the first half of 2015, said Lila King, HLN’s senior director of product strategy and partnerships, but the network remains uncertain so far as to what form the program will ultimately take.

Options ranging from a weekly format to a series of specials have all been discussed, said Kim. No hosts have been decided upon either.

Social-media outlets like Twitter and Facebook have all put forth the notion that the conversations they host about popular culture, celebrity and TV programming boosts the ratings of any show one can name. But Facebook’s alliance with HLN suggests, in at least this one instance,that one of the big consumer-chatter giants sees a chance to generate more of the same with its own series.

“The initial ideas HLN came up with are very encouraging and we are looking forward to getting to work and seeing what comes out of the production process,” said Andy Mitchell, director of news and global partnerships at Facebook, in a prepared statement.


Categories: HLN

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