Let me set the stage. It’s the day after the elections. Who do you turn to? CNN, Fox News, MSNBC… or HLN?
(For the record… I turned to Morning Express).
In the demo, Fox won 6-9am with 384,000 viewers; second place was CNN with 117,000; third place was HLN with 107,000; and MSNBC came in fourth with 106,000.
Instead of MSNBC soaring the morning after the elections (and toppling HLN and potentially CNN), it came in fourth.
Congratulations, Robin and team.