Time Warner CEO, Jeff Bewkes, was interviewed by Sharon Waxman, the editor-in-chief of The Wrap. Though they touched on numerous aspects of Time Warner’s properties, I have quoted the pieces pertinent to CNN.
The highlights? Don’t worry about ratings too much — digital traffic contributes to income, too.
Brushing aside CNN’s ratings, which have lagged far behind competitor Fox News’, Bewkes asserted that all news networks’ ratings are down, and that CNN’s “ratings performance has been better this year relative to the others.”
Besides, he suggested, ratings aren’t as important as people think they are.
“Where the mistake is, I think, is when people look at CNN and they only focus on television ratings,” Bewkes said, citing the “fantastic lead” that CNN digital has over its competitors, and that digital traffic translates to income.
The future for news is digital and mobile, Bewkes insisted, not advertising.
“Don’t miss that story,” he said.